The complete scoring rubric

We compared your business name, address, and phone number across public sources and counted the inconsistencies.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We searched your Secretary of State's public records for your entity and checked its status.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We checked whether your service area is clearly defined on your listing and on your website.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We tested each published way of contacting you - phone, email, form, and messaging - and checked whether each one works and reaches a real inbox.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We searched public state licensing records for your business and checked whether an active license is findable under the name you trade as.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E. Credential required for Classes C, D

We checked whether a current certificate of insurance is on file and not expired.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E. Credential required for Classes C, D

We searched public court records for cases involving your business and checked their current status.

Collection

Always collected

Applicability

Applies to Classes B, C, D, E

We checked whether your services are stated clearly enough for a customer - or an AI assistant - to understand what you offer.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We checked whether your listed business category accurately matches what your business actually does.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We checked whether your website presents a clear, working call to action that a customer can act on immediately.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We checked whether your website contains valid JSON-LD structured data identifying your business, and whether it parses without errors.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We asked AI systems to retrieve and describe your business, and compared their answers against your real details.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, D, E

We assessed your visibility and standing relative to other businesses in your category and county.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

One published rotating dimension, measured and reported without changing the score.

Collection

Spotlight

Applicability

Applies to Classes A, B, C, D, E

We called your published business number as an ordinary customer and recorded whether the call was answered.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, D, E

We called and asked to speak to a person, then measured whether a human was reached and how long it took.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, D, E

We measured how many seconds it took to reach a human, and compared it against the standard for your business class.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, D, E

We called outside your posted business hours and recorded what happened.

Collection

Randomly drawn

Applicability

Applies to Classes B, C, E

Where a callback was promised, we checked whether a human actually called back, and whether it happened within the promised window.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, D, E

If your phone is answered by AI, we checked whether it identified itself as AI unprompted, and how quickly.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, D, E

We looked at how many reviews you have and how recent they are.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We checked what share of your reviews have an owner response, and how quickly you typically reply.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We assessed your review profile for signs of manipulation, attack patterns, or policy problems.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

We attempted to book with you the way a customer would, and recorded where it worked and where it broke.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, D, E

We had an automated agent attempt the full journey - find you, understand your services, and reach a booking or contact point - and recorded where it stopped.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, D, E

We submitted an inquiry through your website and measured how long a human took to respond.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, D, E

We checked whether a customer can pay you or leave a deposit through a working, secure path.

Collection

Randomly drawn

Applicability

Applies to Classes A, B, C, E

We checked how recently your business information was updated across your listings and website.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E

Whether the evidence required by this standard remains complete and current.

Collection

Always collected

Applicability

Applies to Classes A, B, C, D, E