What we measured
We checked how recently your business information was updated across your listings and website.
Why it matters
Your Operational Intelligence Score is a living measurement, not a photograph. Every signal we collect has an expiry date - some 30 days, some 90, some a year. When a signal expires, it scores zero until it's re-verified.
That's deliberate. A business that was reachable in January and unreachable in June shouldn't keep a Gold seal, and a customer relying on the seal deserves current information.
The practical effect: fifteen minutes a month protects your entire score. Neglect it and your score decays on its own, without anything actually going wrong.
Fix it yourself
Set a recurring calendar block - first Monday, 15 minutes
Name it "Business listing check." Same time every month. This one habit is the whole guide.
If it isn't in the calendar, it won't happen, and you'll find out from your quarterly report instead of from yourself.
Step 1
The monthly 15-minute checklist
Google Business Profile (5 min)
Hours still correct? Add any holiday or special hours for the coming month.
Add 1-3 real photos of recent work
Respond to any new reviews
Confirm phone, website and service area are unchanged
Your website (5 min)
Click your own phone number on a mobile - does it dial?
Submit your own contact form - does the email arrive?
Click your booking link - does it load and show availability?
Are your prices and services still accurate?
Your inbox (5 min)
Any inquiry older than 24 hours with no reply?
Any callback promise you haven't kept?
Step 2
Common mistakes
Holiday hours set after the holiday. The damage is already done.
Voicemail box empty?
The quarterly additions
Four times a year, add these: Licence status - check the public lookup logged out (see: Make Sure Your License Is Active and Findable) Insurance certificate - still in date? (see: Get and Keep a Current Certificate of Insurance) Entity standing - search yourself on the Secretary of State site (see: Keep Your Business in Good Standing)
Search your old phone number and old address to catch stale listings
Ask an AI assistant about your business and check the answer for errors
Step 3
The annual additions
Once a year: Renewal dates for licence, insurance, entity filing, and domain - all calendared with 45-60 days' notice Re-read Google's review policy (it changed in April 2026 and will change again)
Update the "Updated [month year]" stamp on your key pages
Refresh your business description and photos properly
Step 4
Update hours BEFORE a holiday, not after
This is the most common freshness failure, and the most costly.
A customer who drives to a closed business because Google said you were open leaves a one-star review - and they're not wrong to. Set holiday hours a month ahead, in the same monthly block.
Step 5
Announce real changes immediately
Some things can't wait for the monthly block. Change these the same day:
Phone number
Address
Permanent hours change
Services you stopped offering
Temporary closure
Update Google, Bing, Apple, Yelp, Facebook, and your website footer together, in one sitting. Keep the checklist from Fix Your Business Listings handy so you don't miss one.
Step 6
A recurring monthly 15-minute block is in your calendar.☐ Holiday hours are set at least a month ahead.☐
You test your phone, form and booking link monthly.☐
Licence, insurance and entity standing get a quarterly check.☐
Renewal dates are calendared with 45-60 days' notice.☐
Real changes get pushed everywhere the same day.☐
Updating Google but not Bing, Apple, Yelp and Facebook. They all feed AI assistants.
Assuming nothing changed because nothing broke loudly. Forms and booking links fail silently.
Letting the monthly block slide 'just this once.' It's always just this once.
This fix is free. You can earn and keep any Agenarys Seal tier - including Platinum - without paying Agenarys anything beyond the audit itself. If you would rather have help doing it, we sell that. We never sell passage.
Sources and further reading
Signal expiry windows are published in your audit report Google Business Profile - keeping information current: support.google.com/business/answer/7091 Agenarys · Operational Intelligence Audit · Standard v2026.1 Issued July 2026 · agenarys.com/guides/keeping-current