R7.3 · Free remedy

AI writes claims nobody verified

"#1 in the county," "guaranteed results," invented review counts — AI writes confident claims, and unsubstantiated claims are advertising-injury and consumer-protection exposure.

Why underwriters ask about it

"#1 in the county," "guaranteed results," invented review counts — AI writes confident claims, and unsubstantiated claims are advertising-injury and consumer-protection exposure.

How to fix it

  1. Rule: every factual claim in AI-written marketing (numbers, rankings, guarantees, "certified," "award-winning") gets checked against a source before publishing.
  2. Keep the source next to the claim (a stats screenshot, the award letter).
  3. No source, no claim — rewrite it.

Evidence to keep

claims-with-sources notes for current marketing.