Why underwriters ask about it
AI-generated marketing that infringes copyright is a named scenario in the new SMB AI liability products — the insurer's example is literally a small business's AI-made ad.
How to fix it
- Rule: a person reviews every AI-generated image, post, and page before it publishes.
- The reviewer checks for: recognizable people, brand names and logos, and anything that looks copied from a known work.
- Keep the prompt and the output for anything published, so you can show how it was made.
Evidence to keep
the review rule in your policy; prompt-and-output records for published pieces.